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Top chef to cook up Spain’s tourism
SPAIN’S most celebrated chef is to front its latest tourism campaign in a bid to win back tourists.Famed maestro Ferran Adria – who runs Michelin-starred El Bulli on the Costa Brava – has been selected as the man to help revive the struggling sector. Adria will be the face of the “I need Spain” campaign – which is hoped to be seen by 400 million people in 40 countries.The tourism ministry announced in a statement: “”The essence of the campaign is the Spanish lifestyle, which attracts more than 50 million tourists a year. Last year, Spain suffered an 8.7 per cent drop in tourists due to the global slowdown, its second straight year of falling visitor numbers.