
Despite a personality dripping with sharp wit and a seeming inability to take anything TOO seriously, Alex Jones the DJ/Producer is seriously one of the brightest lights in house music in the UK.
A resident DJ at the legendary Big Beat Boutique alongside an emerging Radio Slave, Jones has since established himself as a versatile yet focused DJ who delivers sharp, modern house and techno with a distinctly trippy edge.
Via further residencies with seminal nights and clubs such as Electric Stew, 333, Dovebridge Studios, and his own Synth Nymph nights, Jones embedded himself in the massively fertile London scene which has subsequently borne talent such as Giles Smith, James Priestly, Jamie Jones and many more. Playing alongside jocks as varied as Robert Hood, Simian Mobile Disco and Maurice Fulton gave Jones a true understanding of the full spectrum of dance music - something that is more than evident in his production work today.
2004 saw the beginning of this production work as well as the creation along side dominic cools-lartigue of London debauchery hotbed Retox. The studio, though, was shamefully underused due to the residency at Retox - a Sunday night/Monday morning party which ultimately took a massive toll on Jones' personal life.
A rethink and restock resulted in three pivotal moments for Alex; the creation of Hypercolour with close friend and Playground promoter Jamie Russell, a renewed focus on his production and his departure from Retox.
The production started quickly, a testament to Alex's talent as the transition from novice to one of London's most talked about producers was immensely fast due to his releases for Hypercolour, Viva Music, Glimpse Recordings, Kindisch, XL, No.19, murmur, Hypnotone and Tiga's Turbo imprint. His A&R skills have not gone unnoticed either, as most of the worlds dance music magazines have heaped praise on Hypercolour output from new like talent like Kris Wadsworth, Matt Star, Tom Demac, Mark Henning and Jones himself.
A residency at Steve Lawlers' Viva Harlem Nights followed as Hypercolour hosted the Lounge at the legendary club The End, sadly the end closed and Alex along with his label were invited by Lawler to continue their residency at The Ministry of Sound... after 2 years of amazing parties, Hypercolour & Viva decided to go their separate ways, leaving Alex and his label to move on to bigger and better things...
Hypercolour's new home would become the Legendary Tbar. A string of amazing parties would follow, showcasing the labels artists and Hero's such as Catz n Dogz, Jimmy Edgar and Soundstream to name but a few.
With a DJ diary which now includes the likes of Watergate, Tresor and Fabric coupled with forthcoming productions for Playhouse, Tsuba, Vitalik and of course Hypercolour, plus his 2 new labels Losing Suki & Glass Table, Alex Jones is certainly one to keep a constant eye on.
www.myspace.com/alexjonessss