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From: GERMANY
Prosumer

Achim Brandenburg aka Prosumer lives in Berlin, he is an expert in classic Chicago House and Detroit Techno. He gained this expertise first as a fervent record buyer at Saarbrücken's Hard Wax branch, where he later started working behind the counter. It was the heyday of labels like Prescription and Relief, the time for soulful house music, which still can be heard in Prosumer's sets today.  

"My heart is beating for the early Chicago-Detroit-Techno and for music that feels similar and transports this feeling into today. Generally, I like producers who cordially follow their feeling and who work on a personal style which rather caters for longeivity, than a momentary kick. To know one's trade isn't a disadvantage at all."  

Slowly, the consumer turned into Prosumer, who by the way is a character in Alvin Toffler's visionary sci fi novel "3rd Wave", in which the term "Techno" has allegedly been used for the first time ever. Prosumer is not only djing, but producing as well. His debut is released on Swayzak's 240 Volt label in 2004. A year later he released "The Craze" on Playhouse, which turned into a veritable hit record, followed by remixes for e.g. DJ T. and collaborations with Murat Tepeli or Sebo K, for who Prosumer contributed his charismatic vocals.

"Whatever I do has got to be real. If a record doesn't move me emotionally or physically, I won't play it out. I have to feel the music and I'm always trying to share my feelings with the crowd on the floor. If everything goes down well, there's an exchange going on. I try to keep a balance between pushing people's buttons and surprising them. It's all about having a good time together. I'm sharing my inner emotions. And dance music has got to be horny!"  

Prosumer is a resident at Panorama Bar and at "Dig Your Own Rave" in London's T Bar, he also plays at clubs like Robert Johnson (Offenbach), Rex (Paris), Fabric (London), Piping Club (Geneva), Weekend (Berlin), Watergate (Berlin), Planeten und Blumen (Hamburg) und Paradiso (Amsterdam).

www.ostgut.de/booking/

 

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