We started as a video design factory in 2007, having achieved remarkable results in this area to today. 
But we all know, it’s hard living without music, it has always meant too much for us, we couldn’t stand being only listeners or clubbers. We could also say that Italy isn’t so strong in building and organizing great parties….yes, many big djs come, but organizations, soundsystems and locations are not so complete...... 
So, we decided to start organizing parties, inviting great djs like guido schneider, bloody mary, anja schneider, minicoolboyz, rodriguez jr. and basti from tiefshwarz; such amazing and successful parties =)...( you can check it here (http://tinyurl.com/3h2k8vp ). 
So, seen the great results in designing and in managing, we couldn’t resist the temptation to complete our dreams of "factory" creating a music label and…. HERE WE ARE!! 
We are a sublabel of Similar Records (http://tinyurl.com/5tp4kj4 ) but our intentions and music tastes are really really different from that. We aim to a more morbid, tripping and chilling sound, but we also want to dance and we deeply believe in a strong groove