FullFlava is born, its a new independent label conceived to host the new intelligence and creativity present in the international electronic music scene.

FullFlava wants to be a platform for research and innovation. A fertile terrain where experimenting and quality meet rhythm and the impact of sound.

FullFlava is comes from the fusion of the creative studio of FullFlava records with the experience of Firewater, a structure of management and organization of events since 2002 that unites visual arts with technology and music, and has its roots in the community centre Brancaleone in Rome, one of the most important events in the italian scene, recognized also internationally for its research and promotion in the field of arts and digital music.

The artists of FullFlava are selected by Firewater. Artists, chosen in the international scene, capable of heightening creativity and renovation. Their route in the label is a 360 degree route. A total experience that contains at its center like a precious seed the entire universe that rotates around clubbing.

- The party, signed Firewater&FullFlava Records, where there will be visuals with a theme and installations as a frame for dj and live sets by international artists.

- The composing of new tracks and remixes commissioned by FullFlava Records.

-The registration and diffusion of the produced material. digital as well as vinyl, luxury quality vinyl. A precise choice that perfectly embodies the will to transform the treatment for the quality of sound, the attention to new technologies and the necessity of an affirmation on an international scale, in the steady architecture of each single production.

FullFlava artists don't follow the trends of standard electronic music productions, they create new ones. They don't fit into the mainstream sound but are capable of innovating up to the point to surprise even the most exigent listener. they dont follow standard composition that usually force time in the discographic market, but they cure details, the key for self innovation and identity.

The unity of the artists of FullFlava is the same that characterizes every Firewater event, whose quality already places them on the route of the best european electronic tradition.
The daily immersion of an artist in the cold stiffness of of rhythm in technology, softened by retro sound generators places him in a creative shell, the pulsing heart of the label, where analogy is sound.

The sounds of FullFlava Records are movement, intuitions, sonar drawings that show unknown landscapes in music, at the same time maintaining the poetic sinuosity of a needle that runs along the furrows of a vinyl, expanding electronic music with an antique valve.