Since 1998, Minus has been the home base and canvas for Richie Hawtin and a small family of like-minded artists, producers and DJs hailing from the America’s and Europe. Hawtin’s Plastikman and Concept projects established the label at the start while inspiring a new generation of producers to join his side, creating one of the most close-knit collectives in electronic music today.
The musical and live experience of the Minus sound is a varied and unique mix of minimal techno, heralding influences from the past with a strong sonic focus on the future, always integrating technology. A specific design aesthetic is present through the broad catalog of vinyl, CD, DVD and digital releases, accented with special packaging, limited editions and special promo products.
With a growing catalog and roster, Minus is home to both underground club hits and artistic vanguards within electronic music. Special events, tours and label showcases take the “minimize to MAXIMIZE” sound around the world with artists performing at clubs and festivals nearly every weekend. Minus remains active online through it’s website, bringing fans in closer with podcasts of the ‘Connected’ video journals and a growing interaction with the community online and on the road, a dedication that was established early with Plus 8.
For the next chapter of Minus, the company’s attention is on Berlin, with a new headquarters and affiliation to the city's vibrant culture and arts community. Special events in Berlin and tours around the world will continue to promote new artists and exciting new releases along with a fully redesigned m-nus.com website. Attention on artist development and building the finesse behind the Minus brand will welcome the tenth anniversary of Minus around the corner.