Phat New Beats was created by Dan Lafford in February 2009.

Originally setup as a free promotion site for up and coming DJ's and producers in Ireland, Phat new beats has spawned into a record label with major worldwide releases planned for 2010.
The first single (Diplod Opus - 'Climate Flange') will be released worldwide on March 1st 2010 and contains 2 tracks: 'Climate Flange' (Hard Trance) & 'Illustrated Laughing Square' (Minimal House)

The second release is a collaboration of the finest tracks from the artists on www.phatnewbeats.com and will be released April 5th 2010.
All releases will be available in over 230 countries and on 20 music download sites.

(The label was previously Known as Loft_Conversion Records: 2005-2009)