So much more important than any of the parties, the interminable travel, magazine covers or cash, every great DJ should begin first and foremost, with one goal: to be the most avid collector. Honing down the multitude of records is his task, through unearthing and treasuring music, new and old; almost as a traveler navigating his way through the ocean of new sounds. It's this constant drive for sonic exploration that's responsible for Souvenir, the Berlin label spearheaded by the brothers Ali and Basti Schwarz, better known to the world simply as Tiefschwarz.
With over five years in existence, the label has steadily amassed an impressive roster of artists, forming a closely-knit family of upcoming producers around them, as well as working alongside some of the leading figures in contemporary electronic music. It’s also been a home for most of Tiefschwarz’s own output with the young label’s very first release being the single ‘Hey’ back in 2006, recorded under the brother’s Ichundu alias. Since then they’ve had a ten-year celebratory ‘Best Of’ compilation, an album ‘Chocolate’ and their ‘In The City’ label sampler. With a whole host of artists having released singles along the way, including names like Riton, Phonique and Ziggy Kinder, the label has now become home to a steady group of talented young producers, Re.You, Sante, Chris Wood & Meat and Ruede Hagelstein. Ruede himself recently released his debut album, ‘Soft Pack’ alongside his band The Noblettes, an electro-indie sound with an ethereal, downbeat version of his dancefloor anthem ‘Emergency’. In order to foster up and coming talent, Souvenir launched a digital-only label called Souvenirplus, and with plenty already on the cards for 2012 (including perhaps a much anticipated, new Tiefschwarz album), this small label proves exactly why Berlin really is the world capital for contemporary electronic music.