Underbelly Records is a label that specialises in deep house, minimal and techno productions, for the connoisseurs of electronic dance music. Formed as a consequence of the Underbelly club nights, where DJs naturally branched into producing their own music.
The Underbelly family hosts private parties throughout the year, known as The Underbelly of Society Ball. Originally started in London’s east end at random dates and venues, which have now also taken place in Ibiza and Italy, and look to take on America in 2012. These exclusive parties attract the most discerning, random, fun-loving clubbers that clubland has to offer.
The Underbelly logo is predominantly made up of the Astrological Natal Chart of Tim Underbelly. In the centre is a pentagram, a mystical symbol believed to protect the bearer, made up of the elements: fire, water, earth and air, plus the spirit. Surrounding the pentagram is the wording of the Pagan outlook in life “in perfect love & perfect trust.” The Idea behind the logo is that whether it is on a record, flyer or a piece of clothing, the bearer is under a spiritual spell of protection.
All things Underbelly; the record label, parties, clothing, accessories, music video production and artist management, are run by brother and sister team, Tim and Amy Underbelly.