From a background of Ibiza beach parties, raves in forests and warehouses, Veryverywrongindeed the club now makes its main home at Fabric's amazing London sister club matter. The label, meanwhile, has a simple music policy - "no fish is too strange for our aquarium". Artists include label founder Tim Sheridan Spektre, Andre Crom, Max Cooper, King Roc, Belgium's wonderkid Tom Dazing, and up and comers like Adrian Martin of Basel, Richard Seeley, Johnny Arthur and Lost Cowboy.
DJs playing the label's tracks include Radio Slave, Justin Martin, Spektre, Filterwolf, Jim Masters, Sick Robot, Style of Eye, Bushwacka, Mike Monday, Luke Solomon, Abe Duque, King Roc, Laurent Garnier, TimeOut NYC, Lodown, IDJ, Sasha, POPstereo, Mr C, URB, Sebo K, Alland Byallo, Dan Ghenacia, Karotte, DJ Ralf, Hannah Holland, Ben Korbel, Tommy Four Seven, Sasha Kron, Marcus Vector, Emerson Todd, Ivan Smagghe, and DrownedinSound.
Sheridan describes the label's music like this "I called my previous thing NASTYDIRTYSEXMUSIC simply to knock up an imaginary genre specifically to avoid being pigeonholed. It kind of worked although those who tried to copy it since have got it dead wrong. So it had to end. Same goes for Veryverywrongindeed. Does what it says on the tin. I could have gone for "ALLMYFAVOURITETUNESTHATYOURENOTSUPPOSEDTOPLAYINIBIZA' or 'WONKY-WEIRDORECORDSTHATCONFUSETHEFUCK-OUTOFYOUSOBERNEVERMINDON-KETAMINE' but you have to be descriptive AND snappy".
Remixes and artwork are also a huge part of the label. Upcoming releases include Max Cooper remixed by Spektre, Tim Sheridan remixed by Adultnapper, Emerson Todd remixed by Simon Flower, and the label's art can be seen at