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Go BackPACHA GOES NEW YORK CITY! Set to open in December 2005!

Posted: 21/11/05 16:40

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Pacha is one of the most famous nightclub brands in the world and attracts celebrities and beautiful party people from around the globe. Pacha are now planning to bring their own blend of glamorous clubbing to New York, which will see Pacha owners Hugo and Panchi Urgell join forces with Subliminal supremo Erick Morillo.

Erick is one of the most in demand and instantly recognisable DJ’s and is a self proclaimed workaholic who approaches everything he does with an unrivalled work hard play/play hard mentality. He has been drawing unprecedented crowds at Pacha’s flagship club in Ibiza for 13 years and his Subliminal Sessions nights have gone from strength to strength, with a whole host of superstars wanting a piece of the action.

Erick’s relationship with Pacha has given him an understanding of what is important to the Pacha brand, which coupled with his knowledge of New York nightlife, make him the ideal choice to help spearhead the move. Armed with the expertise of club veteran Eddie Dean and New York’s only Alpha Dynacord sound system. Pacha is truly in a class of its own. ‘It’s a natural progression for me and is something I want to devote energy to’ enthuses Erick, who will take up residency behind the turntables at the new venue on a monthly basis.

It has been the dream of the Pacha brand to open a New York venue’ says Pacha’s Danny Whittle (read season 05 interview  here). ‘We believe New York is the spiritual home of discos and nightclubs and we are excited to be part of this great history’.

The venue itself is situated on the same site as the prestigious Sound Factory and will be a beautifully designed, multilevel space with a visual mix of Ibizan and New York style with plans for a roof terrace in 2006. New York’s Pacha will redefine exclusivity by featuring a private VIP floor with it’s own entrance areas with opulent décor while providing impeccable service. Says EddiePacha NYC will be able to offer the ideal space to host an intimate, corporate or colossal event. As a brand, we will be able to offer a whole experience and we are excited to be part of that.’

After 36 years Pacha has come along way since Ricardo Urgell founded the club in the seaside town of Sitges. Pacha has since evolved into a global lifestyle brand that encompasses a hotel, restaurants, a record label, magazine, merchandising and more than 20 franchises worldwide from Barcelona to Buenos Aires and Majorca to Marrakech. ‘Pacha is a brand that has distinguished itself from other nightlife venues and has limitless possibilities’ Says Morillo. ‘They effortlessly put VIPs and celebrities in the same room as clubbers and that’s what we want to achieve in New York.’

Pacha  New York artist impression

Words by Jenny Lee