The Base Bar empire expands. "They thought they had fun last year," warns proprietor Jason Bull.
The leisure industry is built on the premise that going out is more entertaining than staying in, and people will pay handsomely for such services. The better time people have, the more money they can be persuaded to part with.
Competition for business is fierce and no more so than in Ibiza, which has for the better part of the last few decades been the most fun place of all. But showing no signs of any war wounds is Jason Bull, the increasingly visible face of the Base Bar group. This now includes a hip not to mention rather substantial hotel called Es Vive, in Playa d’en Bossa, and not one but two premises along the impossibly atmospheric waterfront of Ibiza Town.
“What we’ve done, we’ve took Sausalito’s it becomes the new Base Bar. To get to it, go past the old bar, it’s next to El Farro with all the lobsters out the front. That’s going to be for the smooth crew,” explains Mr Bull.
“The old Base Bar becomes Spin, cheap and chic we call it. The Base Bar had got as far as it could those surroundings. I’m surprised we got away with it for so long to be honest.”
One theory is his occasionally startlingly good looking staff distracted attention from their rustic interior. Also helpful was the policy of dispensing chupitos to anybody in the vicinity, including the throngs of thirsty club parades who are regular visitors. But consistency of service has been the driving theme throughout his career, as the guests who have flocked to Es Vive have discovered. But wait – there’s more…
“We’re making a new bar in conjunction with Smirnoff. Experience @ Es Vive it’s going to be called. We have new furniture etc, all to a very high design level.”
Back in their sun loungers this year are Hed Kandi, who must be feeling very smug about their longstanding relationship with Jason. The two eponymous CD compilations have been a runaway success, and Base Bar II and Es Vive Dos are already in the pipeline. There’ll be parties twice weekly at the hotel, and one at Base before the Hed Kandi party as El Divino on Saturday nights. It has to be said, ’it’ is most definitely on.
And what else does Jason Bull and Base Bar promise the punters in 2003?
“Whatever they want. Better, bigger, faster, more. We’re going to take the whole concept to a new level. They thought they had fun the last couple of years, they should see what this year’s going to be like.”
Camera crews scamper across Ibiza like geckos on a hot day
Xris @ Base
Nat @ Base
"Ohmigod - it’s Vernon from T4!"
A tad overexposed