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I- Voice ADE Awards 2008
Most Candid Observation - Tommie Sunshine on The Green Issue
'A lot of people don't give a fuck ... ' said the long-haired, environmentally-aware Tommie Sunshine on Thursday, to an empty room on The Green Issue... And, of course, he was right. Hedonists are not renowned for caring about green taxes or carbon footprints. But times they are a-changing, like the climate. Early adopters of more sustainable actions may be turning the rest of us on to their green ways, but who pays? Ultimately, it seems to be clubbers. As moderator Robert Hill said, an hour isn't quite enough time to save the world, but this panel sure had enough fire to give it a blast.
Most Fitting Recommendation - The World According to François K…
Copy left or copy right? Well, here, François called for more mash-ups and more creative uses of sound recordings. He then recommended Lawrence Lessig's new book, Remix, and The Pirate's Dilemma by Matt Mason. Later in the day, Mr K also spoke on the Evolving DJ Culturepanel about travelling a digital world with a terabyte of data... What a guy. François, congratulations, we salute you.
Most Innovative Marketing Strategy - Open-air exhibition of Krijn photos / Pacemaker buys the drinks
Dutch photographer Krijn van Noordwijk's new book DJ was launched at ADE and houses 140 portraits of DJs shot in a classic-style. Krijn's shots were used to promote both the 2007 and 2008 events, and this year 100 of them could be seen hanging out around the city. Like the good work done by ADE designers Maslow, this rocked. 10/10.
God bless those Plutonium guys from Sweden with their heart-stopping micro-technology. Marketing mogul Ola Sars told us that their ADE budget wasn't exactly bottomless, yet they did what they could, and we think that's pretty cool. Now if only those big booze brands would follow in their footsteps!
Most Instant ADE Update - ADE Daily goes digital
Apparently the Felix Meritis was once a home for the Communist daily De Waarheid (The Truth), but during this conference people got to read the ADE Daily instead, which, like everything else, has now gone digital. So big-ups to those who got busy paraphrasing the panellists and to top photographer Mike 'Legs' Breeuwer for keeping us all posted online.
Most Refreshing Way to Buck a Trend - Don Diablo and his USB bling
The Brands and Music panel part two was called: Towards a Free Future. Though panellist and man of the law Kuroshi Nasseri immediately took issue with this title. Don Diablo agreed. Don was about to release his album as a wearable, multi-purpose piece of lifestyle bling: a USB cassette tape on a neck chain. Diablo-philes wearing the album will thus not only be able to interact with the music in new ways but will also be able to spot one another, at distance. Way to go, Diablo!
Most Rare Groove - Paul Hartnoll plays VW Golf, in the key of E
Part four of the Brands and Music panel was a composers' workshop, moderated by journalist Gary Smith, who was particularly excited to have Paul Hartnoll (ex Orbital) on board. Other heavyweights included Eric Corte from Saatchi & Saatchi USA, the freelance music supervisor Sergio Pimentel, and DJ/producer Dave Dresden. Here, Paul revealed how he created the music for a recent VW TV ad, which, among other things, involved playing a Golf in the key of E. As an audiovisually aware campaign, we're not sure why they created the music and video separately, but it was kinda neat anyhow.
Most Interesting DJ Media Blackout - The World According to Jeff Mills…
OK, so it wasn't exactly censorship but there was no photography or video permitted during Friday's conversation, and Jeff apparently only wanted to talk to 'lifestyle' press. But who can blame him? 'I purposely isolate myself from the industry …' explained Jeff, speaking to Dutch fashion designer Lucas Ossendrijver about his endeavour to produce original music in its purest, most personal form. It was a bizarre, off-the-radar insight into the creative processes and worldviews of two incredible creatives. Fascinating.
Most Memorable DJ Set - Shinedoe & 2000 and One at Flex Bar
Steve Bug's set at the Ovum night on Thursday was also a contender in this category, but it turns out that local heroes Shinedoe & 2000 & One have just edged ahead. Friday night was a 100% Pure/Intacto/Remote Area label showcase, so the music was amazing. And Flex Bar (brought to you by those who had Club 11, RIP) was sweaty and packed and the vibe in both rooms was incredible, definitely most memorable.
Most Heavyweight Panel - 20 Years of House in the House
The prime Saturday afternoon slot went to a panel for 'big dogs': Eddy de Clercq, DJ Pierre, Dave Clarke and Kevin Saunderson. And there was talk of revolution, acid house, the Roland 303, Amsterdam Club RoXY, and the massive influence that the US pioneers had on the early cultural architecture of Europe. While DJ Pierre summed it all up, really, when he said: 'It's a sad fact that in any genre of music, the people who lay the foundations never really reap the benefits like the people who come after them.' Dave Clarke said that he wanted to hear a round of applause for these guys; the audience, of course, obliged.
Most Spaced-Out Happening - Isis performs 'Eenhoorn' live
There were so many spaced-out happenings. But this was far out… Saturday night's Space Disco Inferno was right at the edge of our map. Westerunie housed Chemistry with Marcello, Charles Webster, and Todd Terje and Prins Thomas on deck duties. Downstairs, in Westerliefde, Isis and team All Is One did their thing... setting out with an eye-popping live performance of 'Eenhoorn' ('Unicorn') by Isis and Piet Jan Blauw, which was followed by an equally cosmic DJ set by Egbert Jan Weeber.
Disclaimer: the Ibiza-Voice ADE awards are not a joke; neither are they to be taken too seriously ;-)
ADE 2008: Official numbers
More photo @ the gallery
World Dance Music Capital 01: Amsterdam
www.amsterdam-dance-event.nl
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Amsterdam Dance Event: I Voice Awards 2008. 
There's WMC, IMS, BPM, SEEME and SXSW, but Ibiza-Voice loves ADE more than any other acronym.
