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What makes the name Wolf + Lamb particularly unique is how it has become an umbrella term for numerous experiences that people can almost blindly trust. They are first and foremost well seasoned DJs. They know a great deal about what makes themselves, established fans and new audiences enjoy their brand.

Their album "Love Someone" is certainly no exception, and has received a lot of overwhelmingly positive feedback. Yet their labels probably define the style in it's entirety, as it gives a platform to new, less established artists as well as promoting their own solo and cumulative artistic efforts. All the above makes them one of house's true tastemakers.

Do you feel as Wolf + Lamb you guys are representative of a more singular sound or a culmination of many?
Gadi: Well, what we're into changes all the time.

Zev: It's a representation of a different sound that happens when Gadi and I work together. It's quite different than my sound and different than Gadi's solo work as well. Something strange happens when we work together.

Would you say it is Djing that informed how you worked together or the other way round?
Gadi: Well we've been DJing together for years.

Zev: But for some reason we write very few dance tracks together.

Gadi: The DJing is also "all over the place" like the album and like the stuff comes from the labels.

Do you feel at the moment there is a tendency to swing to more of an approach of using other styles to influence house music generally?
Gadi: For sure.

Do you think audiences are getting tired of what is generic?
Zev: Generic audiences never get tired of generic music.

Gadi: It depends where. For example, Italy likes it hard, and the UK is pretty open. Big rooms like it hard, like at festivals, but I find deep music translates better in venues under 300 capacity. Hence why we do things at The Marcy still, where the main dance room fits about 60 people. We are definitely a brand, but we've been using its power to promote our solo careers, as well as others'...

Do you find it's easier to communicate to small sweatboxes?
Zev: For our music anyway.

But I guess it's perhaps in the places where you are lesser known that you can show a bit more - not in a rude way- balls, and be a bit more open about who you are and that must come across well, right?
Zev: Exactly. We can connect with the energy in the room more effectively, maybe there's more of a sense of trust. And people are willing to give us more leeway with what we play, and what they'll try and dance to.

When you are away and have so many people coming to see you, is there anything that ever happens that totally brings you down to reality?
Zev: I think we're in reality all the time since we live in Williamsburg and almost nobody knows who we are because the dance music scene is a tiny microcosm of the hipster world in which we live. Plus, all in, you can be the hottest act in dance and still only sell a few thousand copies of your music, which in the bigger picture is not that much.

It's a funny reversal that now, it's the tour that makes you
Zev: Indeed. Now even if you tour, they still don't buy the album!

Gadi: Touring and throwing parties at The Marcy are the only ways that pay. We aren't really making off of the records.

It's about making a brand about the whole thing.
Gadi: Totally

Like Minus make earrings. Maybe you should get one Wolf and one Lamb for each ear.
Gadi: Or cock rings.

Zev: Then we'd be losing money, even if they were made out of pewter.

Well don't take my advice then. But Wolf & Lamb are a brand and your sets represent that in a way.
Zev: We are definitely a brand, but we've been using its power to promote our solo careers, as well as others'. We haven't found any good ways to cash in on it more than that.

Gadi: All good people though.

Zev: Definitely. It's worth the effort.

Which I guess is the way legacies in dance music arrive.
Zev: Oh that's reassuring! Broke, but a legacy perhaps.

Well, you are tastemakers for a large scene.
Gadi: Oh stop! We just love music and want to see it evolve. And also for it to continue to be fun.

What's next on the agenda?
Gadi: Hopefully an album from Soul Clap this winter and one from No Regular Play.

Zev: Plenty of touring for the artists. Maybe revisit the Wolf + Lamb Experience shows in the fall.

Gadi: The showcases have been the highlight for sure. A full night of programming outside of The Marcy. It's very loose as well, everyone plays when they feel it. We don't really have any kind of light show or effects or anything, except for low lighting and maybe an art piece.

So when did it get to a point when you realised you could make a career out of playing? When did the fun really start?
Gadi: Last summer. We signed on with a close friend, Goli from Geist Agency. Over a few months we got the whole label on her agency and began to put together tours. There isn't real cash in the States for DJing, unless you get into the 'club' scene, which is awful in the states.

Is there still no NY scene?
Gadi: There is, but it's not what we're in to.

Why?
Zev: Well, we travel a lot, and when we're here we save our going out energy for our own parties. Also, we're very particular about how we like a party to be and very few parties can speak to that.

Gadi: Even the volume of the soundsystem etc.

OK tame question before you go...
Gadi: Shoot.

WHAT IF ONE OF YOU DIED
Gadi: Haha! Great one.

Zev: We've actually discussed it. We figure we'd have a tribute album, and finally make some money!

***

The Wolf + Lamb Experience (The Beach Edition)
Gadi & Soul Clap   
August 26th - Secret beach location - Ibiza, Spain

www.wolflambmusic.com | www.facebook.com/WolfLamb