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Sunday 25th Sep, 2016
I Want My MTV Ibiza Again - Fridays in Amnesia 2011
Words by: Polly Lavin
Posted: 21/4/11 15:18

I Want My MTV Ibiza Again - Fridays in Amnesia 2011So, where the hell have you been MTV? They may have been involved as a broadcast partner to events such as 'Less Clothes More Music' at Ibiza Rocks and Isle of MTV but the mega marketing machine was last seen hosting the only outdoor festivals that graced the White Isle's lush hills way back in 1999 and 2000. The station successfully secured support from the Island authorities for the events which were broadcast to 342 million people around the world and saw artists such as Underworld & David Morales perform. It became an influential mark for the multi genre club line ups seen in Ibiza's clubs today. However, in 2001 as the festival was about to deliver a third year planned as a pinnacle point of the station's 20th birthday celebrations it all came to an abrupt end. The reason? Local politics.

For those who don't know the history, complaints from local residents near to its original location 'The Quarry' in San Antonio saw then San An  Lord Mayor 'Antonio Mari Tur' negotiate with Richard Godfrey the former head of MTV Europe Networks to move the event to the hippodrome in San Rafael. After spending millions on promotion, advertising and setting up sponsorships with Durex and Pringles, 3 weeks prior to the event, San Antonio Council and Consell Insular refused to grant the licence blaming local San Rafael residents for objecting. The event ended up in Privilege with 4000 turning up, significantly less than the 20,000 expected.

The fallout saw MTV publicly comment that they would toy with the idea of moving to Mallorca, Ayia Napa and Portugal whom they stated were 'pleased to offer us all the facilities and co-operation that was lacking in Ibiza'. The authorities stood their ground however and supported the town councils decision with several, including the islands tourism board director Jorge Alonso, speaking against the decision, but the damage was done.

10 years on MTV in partnership with MTV Spain have finally licked their wounds and will make a return to the island as Eric Allen, current head of events at MTV and creator of 'I Want My Ibiza' said: "MTV needs IBIZA like IBIZA needs MTV - We have been looking for an opportunity to produce and market a multi talented music event since meeting the owners of Amnesia last summer. Very quickly we realized that both companies had the same vision and European target market. So we set the wheels in motion, brought in the relevant expertise and I Want my MTV Ibiza was born." I want my MTV Ibiza - Amnesia - Friday Night from 1st July  till 2nd September 2011

Amnesia, celebrating their 20th anniversary this year will be the centre of all the action will and host 10 weeks of parties planned to kick off from July 1st until September 2nd . The line-up on the terrace includes DJs and live bands such as 80's pin-ups Duran Duran, 2 Many DJ's performing live, Richie Hawtin bringing Plastikman out of the closet and Mark Ronson with The Business Intl.  Expect dry ice, lasers, strobes and killer sound system at every night.

Valentino Barrioseta, Amnesia, said, "We are really proud to welcome the world's biggest music brand to Amnesia this summer.  'I want my MTV Ibiza' represents a brand new and fresh night concept for us, allowing us to host outstanding live acts and top DJ's, while showcasing the island´s incredible music vibe to the world."  In the main room UK Layo and Bushwacka will host 'Shake It Ibiza' with special guests to include Marco Carola, Magda and James Holden.

The headline sets will be aired in the form of 2 x 1 hour specials on Saturday 6th August at 9pm and Saturday 9th September at 9pm on MTV UK's premiere music channel; MTV MUSIC (#350) MTV DANCE (#353) incorporating live performances, artist interviews and exclusive backstage access. MTV Spain will also promote the shows across their channels throughout the summer, along with MTV HD broadcasting to 27 Countries worldwide. 

Kerry Taylor, Director of Television, MTV Networks UK & Ireland, said "Partnering with Amnesia throughout the summer is an excellent coup for MTV and really encompasses everything that the brand stands for.  Combining the legendary party scene of Amnesia and the island of Ibiza, with our unique culture and music heritage that the MTV brand delivers, will mean that 'I Want My MTV Ibiza' will quickly become one of the island's un-missable events."

The commercial glint of the MTV logo may be spinning above the Amnesia dance-floor but again it's Ibiza , only the future will realistically tell if this will be one of the biggest parties on the island this summer.

I Want My MTV Ibiza @ Amnesia 2011
01st July
Opening Party
MAIN ROOM
Shake it / All Night Long

Magda
Layo & Bushwacka!
Mar-T

TERRACE
MTV Presents:
Snoop Dogg (Live - Ibiza Exclusive)
Felix Da Housecat

More Info Here
08th July
MAIN ROOM
Shake it / All Night Long

Josh Wink
Layo & Bushwacka!
Mar-T

TERRACE
MTV Presents:
Kelis Live
Retro Grade Live
Felix da Housecat
Riva Starr
Jean claude ades

More Info Here
15th July
MAIN ROOM
Shake it / All Night Long

Nina Kraviz
Layo & Bushwacka!
Mar-T

TERRACE
MTV Presents:
Very special guest
Felix da Housecat
Ron Seikaly
Jean Claude Ades

More Info Here
22nd July
MAIN ROOM
Shake it / All Night Long

James Holden
Layo & Bushwacka!
Mar-T

TERRACE
MTV Presents:
2manydjs Live
James Murphy (LCD Soundsystem dj set)
Beardyman Live

More Info Here
29th July
MAIN ROOM
Shake it / All Night Long

M.A.N.D.Y
Layo & Bushwacka!
Renato Ratier
Mar-T

TERRACE
MTV Presents:
Mark Ronson & The Business International (Live)
Erol Alkan
Joe Goddard (Hot Chip)

More Info Here
05th August
MAIN ROOM
Shake it / All Night Long

Marco Carola
Layo & Bushwacka!
Mar-T

TERRACE
Richie Hawtin Presents:
Plastikman Live
Magda
Ambivalent Live

More Info Here
12th August
MAIN ROOM
Shake it / All Night Long

James Holden
Layo & Bushwacka!
Toni Varga
Mar-T

TERRACE
MTV Presents:
Guest TBA
DJ Mark Ronson
Tiga

More Info Here
19th August
MAIN ROOM
Shake it / All Night Long

Magda
Layo & Bushwacka!
Mar-T
Betoko

TERRACE
MTV Presents:
Duck Sauce Live
Yolanda Be Cool
Jean Claude Ades

More Info Here
26th August
MAIN ROOM
Shake it / All Night Long

DJ Ralf
Layo & Bushwacka!
Alex Celler
Mar-T

TERRACE
MTV Presents:
Robyn (Live - Ibiza Exclusive)
The Potbelleez (Live - Ibiza Exclusive)

More Info Here
02nd September
Closing Party
MAIN ROOM
Shake it / All Night Long

Audiofly
Layo & Bushwacka!
Mar-T

TERRACE
MTV Presents:
Primal Scream presents Screamadelica (Live)
Alfredo (DJ)

More Info Here
I want my MTV Ibiza
Friday Night from 1st July  till 2nd September
Amnesia Ibiza

Carretera Ibiza a San Antonio Km5, San Rafael 07816
Tel: +34 971-198041

Tickets On Line Here

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