Videographer and editor Jocie Cox first sprang to my attention when we met in Ibiza last summer. She was shooting a documentary on London based artist jozif and I was drafted in to interview for some of the footage.
Not only was she professional, skilled and clearly a master of her trade but she partied on with the best of us, showing a love and understanding not only for her work, but for the music, the scene and the subjects she documents within the house and techno world.
English born but indulging her love affair for the white isle with summers religiously spent in Ibiza, Jocie Cox is a graduate of the infamous Central Saint Martin’s in London and has worked for companies such as MTV and Kiss FM.
On the flipside, her freelance work within the electronic music scene has seen Fuse, Mulletover and Rebelrave all become fans and clients of Jocie’s discerning ability to capture the moment on film…
Firstly, why did you first become interested in creating videos and editing?
It honestly all started with a very inspiring teacher at Art College! Sounds cheesy but after I made my first student film I knew I wanted to work with moving image. My tutor really helped me discover the power of editing when it comes to giving a rhythm to a story.
Where and what did you study to get to the level you are at now?
I studied at Central St Martin’s and after that I did a really great course in Visual Communications at Leeds College of Art & Design, which I guess is where I learnt the basics. But from there it was kind of self-taught, especially in regards to editing. During my time at MTV I learnt a lot about camera techniques, as well as getting to grips with how things work in the music industry.
How was it to be involved with such a massive company such as MTV?
MTV was a really fun time, it was like a big family. A lot of us started as interns and finished up producing shows. I totally value my time there but towards the end I realized I wasn't feeling creatively satisfied. Kiss FM was also great because they were really pushing a high standard of video content on their website - but again, huge corporations have their own agendas and I resolved to go freelance.
Video by Jocie Cox
A example of the Music Specials I worked on while at MTV
How did your experiences of working for those larger and more commercial outfits compare to working for more niche labels and events like Mulletover and Eastern Electrics?
Well, kind of obvious but the TV stuff pays a bit better! But I love the creative freedom of working with smaller outfits, they are usually much more interested in producing something original. We are in a time where video is really an integral part of the package when it come to making an impact online, and there is a big market for creating something on a small budget that will really make people sit up and watch.
You specialize in electronic music now - how and where did you first get into the scene?
In the early days it was always fabric or The End. I have to say I had a few dodgy beginnings in dance music, more the attitude of - “I wanna party and I don't care where!” - There was some really good raves in Leeds actually, outdoor stuff and that was where I first got into techno. I slip in and out of the scene but it was definitely my first summer in Ibiza that sparked a discovery of a new sound that I loved.
|FUSE HALLOWEEN RAVE
Video by Jocie Cox
FUSE London's Halloween edition of their weekly Sunday party at 93 Feet East on Brick Lane.
Do you think your personal love of the music factors in the results you achieve within your work?|
It's definitely more fun to do a job if I’m interested musically in the artist, it feels more natural and because the music is so integrated into what I do then it’s a nice opportunity to feature tracks I really enjoy.
So you have a say in the featured music in most cases in order to help you achieve the best results visually?
Yeah, normally I ask for a selection to choose from, obviously it has to be something relatively new or unreleased, but if it doesn’t have the right mood or rhythm then I always ask for something else - the mood the music creates dictates how I cut the visuals.
The visuals are always beautifully synced with the music – technically speaking that must take a lot of skill and editing technique?
I'm still learning all the time but I really enjoy the editing side, its where it all comes alive - so I don't mind sitting for hours trying to get a few frames right.
What filming equipment do you use and which software for editing?
I have a Canon 60D and a few different lenses. It's great for party filming because it's quite small and unobtrusive. Having to record separate audio is a bit of a pain but I love the camera. In the edit I use Final Cut Pro, and Ableton is next on my list to master.
You collaborated with David Terranova to create the Rebelrave video last year at Miami WMC – That particular video is simply outstanding, how was it to work firstly alongside David and secondly with the rebel artists?
Doing a Rebelrave was a great opportunity for me, I’d been in touch with David for a while beforehand and it was a happy coincidence that meant we were able to make the Get Lost video happen. When I first discovered the series I was blown away by them, it was the first time I had seen this side of the scene so well documented, with narratives and creative editing. There are a lot of 'party videos' out there, but Rebelrave was different because it every episode always went a bit beyond what you expected. He is very talented and I was chuffed to be involved because Rebelrave is kind of his baby and it must have been hard to hand over some of the reigns! He did all the sound production as well, which really enhances the video I think. What is so great about Crosstown, and Damian in particular, is he is really up for doing something a bit different, a bit weird. Its fun working with people like that and it gives you opportunities to experiment.
|REBELRAVE: GET LOST in MIAMI 2011
Shot and edited by Jocie Cox
Executive Producer / Sound Design: David Terranova
We return to the Electric Pickle in Miami for the 6th installment of the infamous Get Lost series, featuring 17 hours of madness with 21 Crosstown Rebels’ artists.
What are you working on at the moment?
I am currently doing some bits and bobs with the Crystal Mafia - they are an Art Collective based in Berlin and they are doing some really nice photography and installation stuff - it's great to collaborate and share skillets. This year I will be based in Ibiza but hoping to travel around a bit, maybe working with events at Sonar festival and hopefully an exciting new festival in the UK. The music stuff is great, but I am also looking to collaborate with fashion labels and other up and coming artists who want to execute their ideas through video.
Who would you say has inspired you within the film and documentary industry?
There are not a whole lot of people doing what I do, so actually David was a bit of an inspiration because he was already doing the sort of work that I believed was out there. I've always loved traditional story-telling, my favourite documentary by far is 'Paris is Burning' which if you haven't seen - see it now! The characters are so wonderful, it’s an art form in itself to select and direct brilliant characters.
Would you consider moving into making actual music videos to accompany a full track?|
Yes for sure. A few opportunities have arisen recently and it’s certainly something I have got my eye out for. I think it’s great that more electronic artists have started to create interesting visuals for their tracks - the standard is being raised and that’s a good thing.
|Sankey's Ibiza has been built...
Video by Jocie Cox
Legendary nightclub Sankeys opens a new venue in Ibiza, we track the lead-up to opening night and see the club transformed from a building site into one of Ibiza's most exciting new nightspots...
Do you approach a job with an idea in mind or do you film and then work with the footage you’ve got and see what happens?
Sometimes it’s just a case of grabbing opportunities when they are there - the Sankeys film was like that. They were building the club and were talking to me about filming the opening night - I saw the place and couldn't believe they were due to open in two weeks - it was like a bomb site! So I just pitched the idea to document the lead-up and it worked out really well. Other times I might really like what an artist is doing and try and find a way to work with them. I was really pleased to make the piece on jozif happen, I knew his music would lend itself really well to the ideas I had in mind.
|jozif - We Love Closing 2011
Video by Jocie Cox
A glimpse into the world of London-based DJ and producer jozif. A key artist for We Love... at Space this summer, he reveals what it means to be part of one of Ibiza’s favourite parties...
Quite a lot of your videos are shot out in Ibiza. Is the island a regular seasonal affair for you and where are you based for the majority of the year?
Ibiza has been my summer home for the last three years now, it's a bit of a love affair. I am currently living in Berlin but I'm from London and I love it there too. I’m lucky that I’m able to travel a lot at the moment, there are so many places with so much to offer!
What advice would you have for any aspiring videographers and editors hoping to get involved in the underground electronic music scene?
I would say always strive to do something a bit different. Everybody's got a camera these days and there is so much content out there, but if you have a unique style or a different take on things then it will stand out. If you are filming parities then it always helps to give off a good energy. People respond much better if they see you are enjoying the party as much as they are!
Episode 1 - False Manners Productions