Designer Dance Floor: Less Clothing

Words by: Clare Scott
Posted: 4/3/13 9:30

Designer Dance Floor: Less Clothing
Music and fashion go hand-in-hand, so it’s no surprise that on the party circuit, fashion designers are emerging from the dance floor’s mist. From jewellery and T-shirt makers, to vintage accessory and even up-cycled furniture specialists, there are a whole host of underground creatives out there.

We’ve scoured the clubs to spot them, and have grilled these guys about their collections and their connections with the clubbing world.

In the next of our Designer Dance Floor series, we speak with Chris Bookless, the designer behind the soaring and soon-to-be cult fashion label, Less Clothing.

Share with our readers a little about Less Clothing, if you will.
LESS Clothing is a unisex streetwear brand based in London. I like to combine aspects of graphic design and fashion to create something unique.

How did you get into it?
It all started when I went to college and had to choose to do fashion or design along with my A level; I really couldn’t decide as I loved both, but ended up doing graphics and incorporating both subjects via screen printing.

After my degree in graphic design, and doing a few years in the industry in London, I felt it was time to pursue the connection I made at college between the two subjects. It was then that I started LESS Clothing which was a very natural move.

What would you be doing if you weren’t a clothing designer?
Well, I used to be a graphic designer and I still am really, but I also DJ and produce music.

What’s been going on with the brand lately?
We’re currently getting our SS13 collection produced and are planning the shoot.

Where in the world has your work taken you over the last year?
I went to Berlin in January and this year I will be DJing in Croatia and Ibiza.

Tell us three things you can’t stop wearing at the moment.
My girl’s Primark jeans, a Frey Wanstead jumper from our AW collection and my nice Nike Air 180 Air Force Ones.

What do you predict as a huge fashion hit this year?
I think the varsity [jacket] is going to be big.

                        LESS Clothing 001 Lifestyle END LESS SUMMER
                           Art Direction - Christopher Bookless, Daniel Deville, Henry Rumour
                           Fashion Photography - William Worrell
                           Stylists - Christopher Bookless, Daniel Deville, Katie Bookless,
                           Make Up & Hair - Betty Applepie
How has 2012 been for Less Clothing and what does 2013 bring?
For our first year in business it could not have been any better, we have had a lot of great press and gained some great core stockists. I spent 2011 researching and preparing the brand for a launch date so it feels like I have been going for longer than a year. This year, I attended my first trade show and a few others too; this is key to our brand development. Our SS13 collection is also a big follow on from our previous collections so it’s really about continuing to develop and push ideas.

What’s your advice for budding designers out there?
Do your research, and do things properly, try to do something unique and something different from the rest. Also, I think education is really important and really does set you up for the real world.

Just for fun, answer the following four questions

What’s your track of the moment?
Too many, but I’m going to go with one of my favourite producers or his consistency: WAX, No. 40004 (B).

What could you never live without?
Creativity, food, friends, family.

Tell us a secret?
I have a fetish for tights – not so much of a secret now though.

Where and when did you last get down on the dance floor?
The last time I really let loose was at Stattbad, Panorama Bar, and Katerholzig in Berlin.

LESS Clothing Online
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