Having recently embarked upon their impressive autumn/winter season, Percolate directors Fred and Simon take some time out to speak with us about the promotion game.
We’ve always been in love with the London party scene & wanted to do something of our own that would allow us to leave our own interpretation...Who is behind Percolate exactly?
A family of passionate music lovers and party people
Why and when did you start promoting parties?
We’ve always been in love with the London party scene and wanted to do something of our own that would allow us to leave our own interpretation. We always said we would but only when we felt the time was right. One day almost three years ago everything came together and we haven’t looked back since.
And how have you evolved since then - has the concept solidified or did you nail it from the off?
No not at all, we always had the identity because the party is essentially an extension of the way we are as people. But just like a person a party evolves and changes. People we meet, things we see, experiences we share all have an influence on the party which means it’s constantly improving, we think this is what keeps a party fresh. We’ll always have our core values which the night will always be true to, but the concept will constantly be changing, until the last party we ever do!
The best nights are the nights where all the factors that make for an amazing party click together...What have been some of the best nights and why?
The best nights are the nights where all the factors that make for an amazing party click together. Sometimes you can do everything right and for whatever reason the party doesn’t hit that frenzied peak that you feel when a party truly goes off. We had a party a few years ago at the Hoxton Basement with Jeremy Underground that was pretty special, and then more recently our shows at Shapes with Gerd Janson, and Midland respectively... Shapes is a fabulous place for a party.
And have you got any crazy or nightmare stories to share?
Hmmm, there was one particular show with a DJ nearly flooring a black cab driver but we won’t go into names there! There’s always nightmares with every show, there’s just so much out of your hands that stuff is bound to go wrong. You gotta keep a cool head, get it sorted, and make sure that the experience of the guests is never compromised.
Why do you use so many different venues - what are the challenges of doing this?
As we’ve said before Percolate is an ever evolving concept and using so many venues is a key part of this, it helps keep the parties fresh and interesting. On a purely selfish level we enjoy the challenge as well; each venue presents its own advantages and problems. It keeps it exciting for us too!
Percolate is an ever evolving concept and using so many venues is a key part of this, it helps keep the parties fresh and interesting...What informs your bookings, who decides on them and what drives that?
Just as with everything else line-ups come from conversations we have amongst ourselves, it’s all internal, we try not to let what everyone else is doing affect our approach. Someone might throw an idea out there and then someone else might pick it up and add something that makes it more interesting, we’re sat around one big table in our office so it’s all very collaborative.
I understand you plan to expand around many other cities - why is that? What can you offer them that they don’t have already?
Because it’s fun! All we can offer them is our take on a good party vibe, hopefully people will be interested enough to come and decide on whether it works for them.
What have you got coming up that you are excited about?
We get excited about every single party we do. We could list them all out or you can find them on our Facebook or Resident Advisor profiles.
Percolate Forthcoming events:
Friday 30th October
Percolate & Mad Ferret: Attack at the Premiere @ Studio 338
More Info Here
Friday 20th November
Percolate 3rd Birthday @ Corsica Studios
More Info Here
Thursday 31st December
Percolate's NYE Party @ Shapes
More Info Here