The first thing to note about Pier Jam is that they got very lucky with the weather: it was a sweaty 24 degrees throughout the festival, which really was the icing on the cake for many. Bringing an event such as this to Blackpool, not a place known for its credible dance events, was brave indeed, but right form the off it was clear there was a market for it.
Hordes of ravers from all over the country, young and old, all rocked up to get down to their favourite sounds. Those sounds came through a great sound rig that was punchy and crystal clear. Of course, the setting is great - a big old pier with sea all around and baking sun up top. Great production, explosions of confetti and other treats all helped make it a great experience visually as well as sonically.
For us one of the stand outs was mystery man Claptone. He touched down with his trademark mask on and cooked up a set of deep and moody house as part of his Golden Summers Tour. It was fresh and well received and saw people climbing on each other’s shoulders to really get a better view. He played plenty of his own jams as well as plenty we didn’t know and really showed his skill in the booth.
MK also played a firing set after a big drawn out intro that was a real tease. His dubbed out hose jams had people shifting shapes all throughout and given that he has only been DJing a couple of years, you would never tell. Then Basement Jaxx did their thing, smashing through their big beat house and dance classic. People sang along as they jumped out on stage and it really made for a nice and united crowd moment.
After the main event was over, two officials after parties catered to those who wanted to carry on into the night. One was in Domain Nightclub and one was a little trip over to Sankeys in Manchester. MK made it to this one and had a few more hours’ fun behind the decks, with those in front of them having just as good a time. As such, there is no reason not to check this one out this month where the return leg sees Duke Dumont come to the Pier.