WooMooN: "The magic exists" & Only fears can kill your dreams..."

Words by: Lena Kochetkova
Posted: 15/9/16 19:10

WooMooN at Cova Santa Ibiza 2016 - Interview with co-founders Doumi

Every season brings to Ibiza a new signature party. Summer 2016 definitely belongs to WooMooN – the event that used to take place every Wednesday in Cova Santa during the season and that is celebrating its closing this Friday. It was rescheduled deliberately in order to coincide with the full moon, with moon being the main symbol and the namesake of the project. While most of today’s parties tend to be based solely around DJs, WooMooN manages to epitomize the best traditions of the golden days of clubbing in Ibiza: here they combine music with art and performance, creating a unique space where people of all ages and walks of life become united in a sort of interactive theater.

Moon has a huge influence on people’s lives. When it’s full, it puts people in very special vibrations, it’s hard to describe it precisely with words...On the one hand, DJs like Bedouin, NU, Blond:ish or Mees Dierdorp spin here – on the other hand, there is a playground for children. The picturesque setting of Cova Santa serves as an absolutely ideal backdrop for the event, adding its own magic to the fabulous project. Anticipating the closing, we had a chance to talk to Doumi, one of the co-founders of WooMooN, who was speaking on behalf of the whole team of creators, expressing the essence of the concept and spilling beans regarding the future plans of the project.

Could you please briefly tell us about yourself, so that the readers know who is talking on behalf of WooMooN crew?
I’ve been in music since I was a little kid: my parents used to take me to Ku when I was 6-7 years old, I witnessed all this Loco Mia story… When I was 14-15 years old, I used to spend every day of the week at the DJ booth of Pacha, Ku or Amnesia.

Then, when I was 18 years old, I saw for the first time Cirque du Soleil, which was in Madrid – and that was when I decided I would like to give some magic back to people. When I was 24, I was sent to manage El Buli hotel in Sevilla for Ferran Adria.

I saw for the first time Cirque du Soleil, which was in Madrid, & that was when I decided I would like to give some magic back to people...One day Guy Laliberte showed up there, we got to know each other, and from that moment on our collaboration began. We have been working together very intensely for 12 years, developing different projects around the world.

Last year I was doing Acid Sundays at Heart, this year we decided to make a new party about the Moon. By saying ‘we’ I mean RITUAL– the Association of the Artists of the North of the Island.

Why did you choose the Moon as the most meaningful symbol for your event?
Moon has a huge influence on people’s lives. When it’s full, it puts people in very special vibrations – it’s hard to describe it precisely with words, but you will see it with your own eyes on our closing. Actually, we started to work on the project on the new moon, June 4, which was the Red Moon. And now, we are finishing the cycle on the full moon with the eclipse. We are all gonna be full on!

Only fears can kill your dreams

How did you come up with the name WooMooN?
Initially, we had several ideas. We were thinking of naming the event ‘Humoon’, which is a combination of two words: ‘human’ and ‘moon’. There were around 20 of us brainstorming, and someone said that this word would sound too similar to ‘hummus’. After that, the word ‘WooMooN’ was coined: ‘to woo’ means ‘to seduce’, and together with ‘moon’ it sounds similar to ‘woman’

If we count the production team including the Storytellers crew, there will be more than 100 people...How many people are there in your team?
If we count the performers, there will be more than 70. If we count the production team including the Storytellers crew, there will be more than 100 people. Artists from all over the world, including Japan, Russia and many other countries. One of our mottos is ‘Together is better’ – which can also be written as ‘To gather is better’.

We are a family, and we want all the WooMooN people feel it and be comfortable within our family. Basically, if you, our guests, are happy, we are happy as well. And I must say, we are addicted to entertaining people.

Cova Santa used to have problems in the past – police used to shut it down. Weren’t you afraid that it gets shut again in the middle of the season?
We have two big mottos: ‘The magic exists’ and ‘Only fears can kill your dreams’. You have to be smart and evaluate the risks, but our attitude is positive anyway. We do believe that Cova Santa is a magical place. We talked to the neighbours, we use shuttle to avoid a traffic jam outside. We are concerned about people, and we find solutions.

The magic exists

How do you manage to fit everything very precisely in exactly the right place? For example, there is a performance with the guy in a balloon, and it is just the perfect size to go through the path, and then they take it up on the dancefloor and finally up again…
We have a very precise script that we follow at each of our events, and with each time we are trying to make this script more efficient – every single minute of it. It’s all about concentration, improvement, going step by step. We are not about making money – the most important thing for us is to deliver our message.

All the profit from the closing will be donated to local charity: to Juntos (the organization that helps children fight cancer) & APNEF...Well, promoters still need to make some money to cover the expenses…
The expenses are covered mainly by V.I.P. and the food. As for selling tickets, we aren’t trying to earn on that – every week we have a huge guestlist. And our tickets are probably the most affordable in Ibiza: they used to be 20€ plus one drink, for the closing it will be 25€ with a drink. All the profit from the closing will be donated to local charity: to Juntos (the organization that helps children fight cancer) and APNEF (that take care of people with special needs).

You pay a lot of attention to kids…
We feel it’s our responsibility to keep the art alive in Ibiza, and the best way to do it is to get kids connected with art – that’s why we built a circus tent for them. We also have an intention to install a circus tent for the winter, so that the members of the artistic community will be able to stay in touch all year round, and children will be able to train and create. We grew on this island, and we need to give something back to it – so we are giving back art and a beautiful party.

The magic exists

Did you go to Burning Man this year?
No, this year not. However, we do have some artists from Burning Man. When we started the project, we had this idea of packing everything in containers and setting off to travel as a circus, bringing the spirit of Ibiza to different corners of the world. Now we are getting offers from many countries, so once Ibiza season is over, we will become a travelling community.

Our philosophy consist in having a good mix of components – it’s like pizza, it has to have certain ingredients, but not too many...Also we have an ambition of making a festival. The one that impressed and inspired me the most was Boom – even though it’s strongly commercial, I could clearly feel that behind it there was a big will to unite people. It takes place in Portugal, which is closer to Spain; it boasts a beautiful setting with a lake. Also the music policy of Boom is more my style: trance seems too fast for me, 120BPM is a bit too much. I prefer smoother rhythms of house music: played at 548Hz, it makes your body feel good and makes you want to dance.

Regarding the future of music scene: do you think we will see more parties like WooMooN around? Those that are focused on high quality performance, in contrast to primitive mp3 DJs and silicone dancers?
I hope so. I wish so. Entertainment is an addiction. We tried to make an event by Cirque du Soleil in Pacha, but eventually it didn’t happen. So far, we only had events in Heart. It’s true that a party can’t rely on 1 DJ only or 1 acrobat. Our philosophy consist in having a good mix of components – it’s like pizza, it has to have certain ingredients, but not too many.

Those visuals were our way to ‘dress’ the room

What about the visuals on the LED screen inside the club?
Those visuals were our way to ‘dress’ the room. Cova Santa is not easy to pack. Only Marco Carola and The Martinez Brothers, being the most popular DJs on the island, could do it with their amazing music. It’s our talented video controller Jordy who is responsible for the visuals – well, for the technological part. Of we speak about design, it’s Violettagalera who is creating our flyers.

WooMooN Live Paintings Solidary Auction - Painting by VIOLETAGALERA
Adding to the fundraising activities will be an auction of the amazing art that was created live during each party at WooMooN

We invite new age musicians who are not yet famous.

How do you select the musicians?
We are interested in discovering talents – both from abroad and from Ibiza. We invite new age musicians who are not yet famous. You know, people wouldn’t pay an expensive ticket for a lesser known artist who is perhaps not that strong in social networks… I’m proud to say that all of our DJs are also producers, and we select them very carefully.

Technology is going ahead on a very quick pace, but organic sound is always the best to vibrate with people...Now there is a trend that fewer and fewer DJs are using just two decks – they bring drum machines, microphones… What do you think, are we witnessing the end of ‘simple DJing’?
To answer your question, we did work with Sven Vath, and he brought all his keyboards and things. Nowadays, music doesn’t bring any money – but musicians are paid for their performances. Live gigs give more.

Our DJs are very open to this idea, and I’m grateful to them for that. It’s not easy to talk about sharing a show with musicians and performers. Technology is going ahead on a very quick pace, but organic sound is always the best to vibrate with people. I hope it will carry on like that.

Our mission is to make this world a better place, & we are open for everybody...About Rico Loop: when he plays outside, he has to keep volume very low, and there are around 100 people listening. It’s very unusual for a known DJ to do so…
Rico is one of the greatest artists on the island right now. He has enormous talent and he brings the best energy with him. He deserves to be called the king of improvisation. It’s true that we have to keep it intimate and the volume very low.

How many people do you expect to come to the closing?
We would like everybody on the island to be able to attend. Our mission is to make this world a better place, and we are open for everybody. But mind it that Cova Santa has limited capacity, so it’s advisable to arrive right at the beginning, by 5pm.

Woomoon, The Magic still exist in Ibiza

About the charity: you want to sell as much artwork as possible for a good cause. How are you going to do that?
It’s a big challenge. When I started to work with Guy, he told me that in order to succeed one needs to keep in mind 4 points:

  1. Creative challenge to keep one motivated
  2. People one works with
  3. Business side of things
  4. Giving back something to the community.

However, let’s remain humble and admit that this work is only the beginning: there is a lot more to be done in future...So how we gonna do it? It’s not so easy for tax free donation. There are lots of issues, of course, but we will cope. We just need to give something to children with special needs.

We will put on auction all the art that we made this summer – and I will take some for my collection for sure. We will also have donation bags.

Then, we collaborated with a few live streaming companies, and we chose the biggest one to broadcast our closing on the condition that they will put a link to donation during all the show.

We had 1.5 million viewers at Can Soleil with Jamie Jones and The Martinez Brothers. Let’s imagine we have 100.000 for WooMooN closing – if each of them donates 1€, we will collect 100.000€. However, let’s remain humble and admit that this work is only the beginning: there is a lot more to be done in future.

***

WooMooN Closing Party - Friday september 16th - Gracias Ibiza!

www.facebook.com/WooMooNIbiza


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