Flashmob is synonymous with House Music. The Italian spinner has a long standing affinity with all things house and has been one of the top purveyors of the genre these last few years. From his huge 2011 release, ‘Need In Me’ on Defected, which has amassed over 16.5million plays via YouTube, as well as a string of releases on some of the most discerning house labels currently out there Flashmob’s musical output is always of the highest calibre.
I was involved in music since I was 13 working in a regional radio station then on to big Italian network...We caught up with him recently to chat about his latest release on Audiojack’s Gruuv imprint and all things music in the world of Flashmob!
How did you get into electronic music? Was there a ‘Eureka’ moment?
I was involved in music since I was 13 working in a regional radio station then on to big Italian network. I started buying vinyl in 1989; my mother was Irish but grew up in Liverpool and that was the first place where I used to get my first industrial records from. I then started playing at parties and organising my own.
Then after Law School I moved to London to chase an American girl or my dreams of being a DJ (I don’t remember which one haha).
I am listening to Frankie Goes to Hollywood right now! I grew up with this big influence from the Bronski Beat & all that side of 80s music...I started playing at Turnmills and DTPM’s pre-fabric parties and performing a lot on the Gay scene. It was 2003 when I decided to bring all my contacts to Italy and open a DJ agency called MC Groove, I also found many project like Cybepunkers and started to bring all the DJs I love to play in Italy. People such as Steve Lawler, Tom Stephan, Smoking Joe, Danny Howells, Sander Kleinenberg and legends like Oakenfold and Van Buuren. It worked very well until I decide I wanted to be the person being booked rather than the opposite!
What were your main influences growing up? When did you first start making music?
I am listening to Frankie Goes to Hollywood right now! I grew up with this big influence from the Bronski Beat and all that side of 80s music. I also love Kraftwerk, Jean Michelle Jarre, Mike Oldfield etc.
I started producing first as Sandrino in 2001, then Sandrino Beesley, Sundan, and then Egostereo in 2006; from 2012 as the duo Flashmob before going solo in 2015 at the end of the third year of the project. It took me many years to get to grips with the production side of things but I have always been in love with that side of things and very stubborn in learning it and now obsessed with it! I’m also about to start a collaboration with SAE in Milan as a field expert teaching young producers.
2016 has been a busy year for you. What were your personal highlights?
Having such hype around my label and a great attendance at the ADE party is certainly one of the main goals I’ve achieved this year, along with my new radio show on Ibiza Global Radio being syndicated worldwide. I’ve also signed, what I feel to be, a big single to Snatch Records.
Playing the “Do Not Sleep’ opening in Ibiza was special...Which gigs stood out?
Playing the “Do Not Sleep’ opening in Ibiza was special as I was the first international guest to play the party.
Then Laundry Festival in Antwerp was fantastic, Sisyphos in Berlin was also great and I’m about to play Pacha in Ibiza and Cafe D’Anvers in Belgium, where I’ve always wanted to play.
Now I am happy because I stand alone as a brand independently & I am free to do what I feel...You’ve also been busy in the studio this year, with records dropping on fabric comps as well as singles/EPs on 8bit, Gruuv, Upon You Records and Under The Radar to name a few. How do you balance studio time with a busy touring schedule?
I work a lot on my productions while touring and studio time is a medicine for me so it’s easy going in that respect. I am going to release less in 2017.
Last year was more about experimenting. I feel it’s always like that after a big hit like “Need In Me” was. Now I am happy because I stand alone as a brand independently and I am free to do what I feel...is better for my project musically.
Your latest release on Gruuv has just come out. How did the record come about?
All in one very happy day, that’s how these very, let’s say, “technical” EPs come to life for me.
What’s your strategy when sitting down in the studio? How do you begin to sketch out your ideas?
It depends how I feel and what I need to do. I have various approaches: sampling, hardware or software. But it’s up to my mood and where I want to go with it.
Flashmob Records & Flashmob LTD are shaping up well & I really love doing my Radio Show...What’s your one studio essential?
My Prophet 6 always makes a little difference.
How is 2017 shaping up for you?
It’s looking amazing. My labels Flashmob Records and Flashmob LTD are shaping up well and I really love doing my Radio Show.
I have lots of interesting remixes and releases lined up, as well as doing many label nights around Europe in Paris, Amsterdam etc. and touring further afield. I am getting into the festival scene more and feel my project is going in that direction.
Flashmob drop by London on 16th December at EGG LDN alongside Riva Starr and Gorge