ADE Insider Guide with Rush Hour

Words by: Sophie Roberts
Posted: 24/8/17 11:44


Rush Hour is a cornerstone of the Amsterdam scene and their ADE party should be one of the first things on your hit list.

The independent label and record store has been has been directing the scene in Amsterdam and beyond for 15 years. The store holds a special place in the hearts of collectors and esteemed diggers around the world and is one of the first ports of call for record fiends looking for expertly filtered gems.

This year, Rush Hour team up with Shelter club and Tom Trago, San Proper, Antal and Chez Damier will all be representing, as well as Soichi Terada who will be playing a special live set as part of Rush Hour's 20th anniversary tour.

For the first series of our ADE Insiders Guide, we catch up with Mijke Hurkx, who manages the PR for the label, store and distribution at Rush Hour for nearly five years.

Ibiza Voice:  What have you got planned for this years party?
Mijke Hurkx:
This year's party is at Shelter Amsterdam, a relatively new club on the north side of the IJ river, in the basement of the Overhoeks tower. It has great sound but for a large club the dance floor [still feels] intimate. This will be the first of our 20th anniversary celebrations in Amsterdam during an evening, although we did have a day party at  Strange Sounds From Beyond festival in June.

For the Shelter instalment, we will team up with a few artists that have been affiliated with the Rush Hour label throughout the years. We’re honoured to host Chez Damier as well on that night. Tom Trago's first release was on Rush Hour too.

As well as the Shelter night we also host in stores at the shop [check those out here].


Where is your favourite low key bar or club?
My favourite low key bar is Cafe Belgique, just of Dam Square. Good beers, perfect people and they always have great music there. For me, a promising low key club would be Garage Noord, which has just opened. It's a very small cosy venue for music lovers.


Where do you go to eat or chill in the city when it is a high season weekend?
It's always high season in Amsterdam. There seems to be no escape these days! I would advise maybe to get out of the city centre. Go to the OT 301 restaurant called De Peper or to Restaurant Strangelove. I am pretty much always going to Si Chuan on the Warmoesstraat, so it seems I am very bad at escaping the tourists myself!

Can you tell us something cool about Rush Hour that we may not know?
Multiple Rush Hour employees love [90s UK avant pop band] Stereolab’s music. Also, we release an annual magazine called House Of Music, which I have a lot to do with personally. The focus of the magazine is to represent the music we love here at Rush Hour and distribute releases of various labels worldwide. 

Can you tell us something we should check out during ADE that may have slipped under our radar? 
For me, the one will be Framework's Day 2 instalment, with Mark Grusane, Tako b2b Loud E & Sidney at Cinetol. (Check that out here.)

It seems everyone is trying and failing to live in Amsterdam at the moment, whats the secret to cracking it?
Yes the housing [situation] is painful at the moment, but there are no secrets here really. Earning quite a good salary helps… which is not natural for everyone! Keep looking, stick with it…

Why is Amsterdam a major destination for record hunters?
There are more and more record stores popping up in Amsterdam and other Dutch cities. You’re be able to find cool stuff in all of the shop, although some shops are pricier than others. But see for yourself and dive in.

Rush Hours ADE party will take place at Shelter on on Thursday 19 October.


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